The science
Inspired by B.F Skinner’s Operant Conditioning, Kahneman's Prospect Theory and James Clear’s Atomic Habits.
While it’s most effective if we don’t share too much about how the pudding is made… The gist is, we reward you for completing your fitness habit and punish you for not. Learn more here.
Simple, lasting change
What makes the Moderately Fit challenge first in class.
Backed by science
The same psychology that makes slot machines addicting makes this app so powerful. Use science to build your next healthy habit.
Simple SMS-based solution
You don't need another app to clutter your phone. Simply text us photo proof each day to unlock potential rewards.
Earn your reward
Stake money that you earn back if you complete your daily fitness habit. If you don't lose money to the community.
Built-in accountability
If we don't hear from you on any given day during the 30 day challenge, we will send you a quick text reminder.
